AI Search Strategies can make a brand visible, or even recommended on AI platforms such as ChatGPT. However, the real game of winning customer’s trust and brand loyalty lies in AI experience design (AIXD)™.
From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store…
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This is going to be a part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published.
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